March 2025 - Present
Designer | Creative Lead - Deloitte
Bucharest, Romania
- Leading creative direction and design execution across digital initiatives.
- Aligning user experience decisions with business and brand objectives.
Product Designer & Creative Lead crafting user-centered digital experiences.
I'm Andra Dimulescu, a UX/UI and Product Designer with a marketing background, currently Designer | Creative Lead at Deloitte. I focus on strategic, user-centered products that align business goals with clear and engaging design.
Work Experience
May 2024 - Present
Freelance Designer - DIM TECH STUDIO
Remote, Europe
- Leading end-to-end design and no-code implementation from discovery to deployment.
- Conducting market and competitive research to shape UX and visual direction.
- Delivering measurable growth in traffic and user engagement.
October 2022 - August 2023
Content Team Lead - ALLSTARSIT
Remote, Europe
- Directed content strategy with user-centric messaging and design collaboration.
- Led cross-functional content initiatives aligned with business objectives.
- Implemented SEO best practices to improve rankings and organic traffic.
September 2021 - June 2022
Digital PR Manager - tastytrade
Chicago, United States (hybrid)
- Authored user-centered content and thought-leadership campaigns.
- Supported major product launches with persona-based messaging and production.
October 2020 - May 2021
Product Marketing Assistant - Tasktop Technologies
Remote, United States
- Contributed to product marketing execution, messaging, and cross-team coordination.
Education
August 2023 - May 2024
CareerFoundry
Certificate in UI/UX Design (specialization in Animation)
August 2017 - May 2021
Wagner College, NY, USA
Bachelor of Arts (Hons), Communications
Projects
Client project
Eruditus School
Responsive website redesign that increased monthly sessions by 235% and organic traffic by 228%, while improving engagement and usability.
Case study
Conceptual project
Bean Map
Native app concept that helps users discover, save, review, and share specialty coffee shops through a clean geolocation-driven interface.
Case study
Conceptual project
CycleChef
Conceptual responsive app for women's health, developed using interviews and user testing, then translated into high-fidelity, mobile-first interfaces.
Case study
Conceptual project
Botanico
UX/UI e-commerce concept focused on making plant discovery and shopping effortless across devices with a clear and conversion-ready experience.
Case study
Skills
Design & Research
UX/UI Design
Product Design
Wireframing
Prototyping
User Research
Design Systems
Creative & Strategy
Graphic Design
Branding
Typography
Animation
Copywriting
Marketing
Tools & Collaboration
Figma
FigJam
Framer
Adobe Photoshop
Adobe After Effects
Asana
Team Leading
Stakeholder Communication