March 2025 — Present
Designer | Creative Lead
Deloitte · Bucharest, Romania
- Leading creative direction and design execution across digital initiatives.
- Aligning user experience decisions with business and brand objectives.
Product Designer & Creative Lead, crafting user-centered digital experiences.
I'm Andra Dimulescu, a UX/UI and Product Designer with a marketing background, currently Designer | Creative Lead at Deloitte. I focus on strategic, user-centered products that align business goals with clear and engaging design.
01Experience
Work experience
May 2024 — Present
Freelance Designer
Dim Tech Studio · Remote, Europe
- Leading end-to-end design and no-code implementation from discovery to deployment.
- Conducting market and competitive research to shape UX and visual direction.
- Delivering measurable growth in traffic and user engagement.
October 2022 — August 2023
Content Team Lead
ALLSTARSIT · Remote, Europe
- Directed content strategy with user-centric messaging and design collaboration.
- Led cross-functional content initiatives aligned with business objectives.
- Implemented SEO best practices to improve rankings and organic traffic.
September 2021 — June 2022
Digital PR Manager
tastytrade · Chicago, United States (hybrid)
- Authored user-centered content and thought-leadership campaigns.
- Supported major product launches with persona-based messaging and production.
October 2020 — May 2021
Product Marketing Assistant
Tasktop Technologies · Remote, United States
- Contributed to product marketing execution, messaging, and cross-team coordination.
02Education
Education
August 2023 — May 2024
CareerFoundry
Certificate in UI/UX Design (specialization in Animation)
August 2017 — May 2021
Wagner College, NY, USA
Bachelor of Arts (Hons), Communications
03Projects
Selected projects
Client project
Eruditus School
Responsive website redesign that increased monthly sessions by 235% and organic traffic by 228%, while improving engagement and usability.
Case study
Conceptual project
Bean Map
Native app concept that helps users discover, save, review, and share specialty coffee shops through a clean geolocation-driven interface.
Case study
Conceptual project
CycleChef
Conceptual responsive app for women's health, developed using interviews and user testing, then translated into high-fidelity, mobile-first interfaces.
Case study
Conceptual project
Botanico
UX/UI e-commerce concept focused on making plant discovery and shopping effortless across devices with a clear and conversion-ready experience.
Case study
04Skills
Skills
Design & Research
- UX/UI Design
- Product Design
- Wireframing
- Prototyping
- User Research
- Design Systems
Creative & Strategy
- Graphic Design
- Branding
- Typography
- Animation
- Copywriting
- Marketing
Tools & Collaboration
- Figma
- FigJam
- Framer
- Adobe Photoshop
- Adobe After Effects
- Asana
- Team Leading
- Stakeholder Communication